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An important paper from our Shisha No Thanks! project, led by Lilian Chan, has been published:
This is one of the first published evaluations of a health promotion intervention targeting young people to address the growing global trend of waterpipe smoking. It makes a timely and important contribution that demonstrates that co-design social marketing campaigns can raise awareness of messages about the harms of water pipe smoking among young people of Arabic speaking background.
It’s open access and free to access.
References
Chan, L., El-Haddad, N., Freeman, B., MacKenzie, R., Woodland, L., O’Hara, B. J., & Harris-Roxas, B. F. (2022). Evaluation of ‘Shisha No Thanks’ – a co-design social marketing campaign on the harms of waterpipe smoking. BMC Public Health, 22(1), 386. https://doi.org/10.1186/s12889-022-12792-y
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Ben Harris-Roxas
@ben_hr