In this sense, individual posts are not atoms, but something like drops of water. One drop of water is unlikely to persuade or do harm, but over time, the repetition starts to fit into overarching narratives—often, narratives that are already aligned with people’s thinking. What happens to public trust when people repeatedly see, over months and months, posts that are “just asking questions” about government institutions or public health organizations? Like drops of water on stone, one drop will do no harm, but over time, grooves are cut deep.
— Read on issues.org/misunderstanding-misinformation-wardle/
A considered post by Claire Wardle about how we need to think more about misinformation narratives rather than “atoms of content”.
