An August DeSmog investigation described a Shell-sponsored video from one popular feel-good account as “part of a concerted push from oil and gas supermajors to improve their image among younger generations. Edelman, one of Shell’s principal PR agencies, said in relation to a 2017 campaign that the oil and gas giant set the task of ‘giving millennials a reason to connect emotionally with Shell’s commitment to a sustainable future.’”

After decades of climate deception, Shell uses Fortnite to court demographic most concerned about climate change via Ketan