A really interesting and timely dive into Xiaohongshu/RedNote.
“Who’s Afraid of the Little Red Book” - The China Story by Wing Kuang
In the United States and Australia, Xiaohongshu is widely used by Chinese students studying at universities and young first-generation migrants, who find it useful for locating Chinese restaurants, Asian grocery stores and Chinese-speaking trade services as well as researching immigration policies and sharing their immigration experiences.In Australia, Xiaohongshu attracts almost 700,000 users, including Chinese Australian citizens and temporary residents such as international students. In 2021, I interviewed three Australians who are on Xiaohongshu. Sebastian, who first came across Xiaohongshu through his Chinese partner, treated the platform like a ‘Chinese Instagram’ where he posted his daily outfits in exchange for hundreds of likes – often much more than on his Instagram where he shares the same content.
