Q: How do you plan to make money? A: Subscriptions are coming soon. The next steps are to look into what market­places can span these different applications. Other apps in the ecosystem are experimenting with sponsored posts and things like that. I think ads eventually, in some form, work their way in, but we’re not going to do ads the way traditional social apps did. We’ll let people experiment and see what comes out of it.

Bluesky Is Plotting a Total Takeover of the Social Internet - Wired