"The cranky uncle is a universal human experience"

I’ve been fortunate to meet John Cook to discuss this work in the past. The crackpot relative is a great framing device, and interesting that it’s so universal:

“Everyone has a variation of that cranky uncle,” Cook says. “But climate misinformation is a very western construct and now we are going into countries that are culturally quite different.

“But we’re finding that the cranky uncle is a universal human experience.”

Climate and vaccine misinformation seemed worlds apart – but it turned out the Cranky Uncle was a universal figure - The Guardian